Hedy Nie

She now runs brand, product copy, customer research, and the blog. The V-Neck Jogger product description has gone through eleven versions because Hedy rewrites it after every fit review. The nurse interview program she runs — 60 nurses, $40 each, October 2025 to January 2026 — killed a planned 9-pocket cargo SKU before fabric was ordered. It also changed the waistband on the V-Neck Jogger.

Hedy is not a nurse. Nobody on the Eipnare team is. When Eipnare writes about anything that crosses into clinical practice, a registered nurse signs the byline next to hers.

She lives in Seattle. She answers her own LinkedIn messages.